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The state of data quality

Data-driven organizations know that information is the foundation for intelligence and success. But, most organizations are not putting enough emphasis on data quality, hurting marketing, business intelligence and loyalty efforts.

Experian Data Quality conducted a survey to gain insight into data usage, management methods and accuracy levels. Download the latest research study to learn:

  • How data utilization has evolved over time
  • The consequences businesses face due to data inaccuracies
  • Best practices for improving data quality

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