White papers

Leveraging Relationships with Existing Customer to Increase ROI

Today, more and more organizations are realizing that a large percentage of their revenue stream comes from existing customers and that new customers are very expensive to secure. It will always be important to acquire new customers, but to promote up-sell and cross-sell opportunities and maximize long-term sales, businesses today also need to leverage relationships with existing customers and focus on programs that deepen customer loyalty.

Download this Experian Marketing Services white paper to review data analysis and best practices for marketers looking to enhance customer loyalty.

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