Report - "Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste"

Leading analyst firm Aberdeen Group issued "Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste" in February 2008. This report provides a roadmap for companies to leverage their customer data to not only reduce costs but to also enhance their environmental strategy.

The report sets forth several green marketing objectives through "Best-in-Class" use of customer data management and related capabilities. Specifically, the report emphasizes the need to capture, integrate, cleanse, enhance, analyze, and store customer data to ensure accuracy and how that effects overall customer data integration, data quality, and analytics.

Download this report to learn:

How "Best-in-Class" green marketers have achieved a 177% improvement in customer satisfaction compared to laggards
Actions taken by Fortune 100 companies to improve their return on mailing and marketing programs
Steps every organization can take improve mailing performance and reduce environmental waste

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Resources

Report - "Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste"