Mosaic UK DataPlus

The Mosaic UK DataPlus set relates Census demographic data to UK postcodes.

The data enables marketeers to predict the type of people living in a postcode. A wide range of information has been used to classify each of Britain's 1.7 million postcodes into one of 61 types and 11 groups.

Mosaic UK DataPlus includes data for England, Scotland and Wales. Northern Ireland is available separately because of the differences between source data used. There is an additional set for Scotland only that offers adjustments for Scottish segmentation. No data is available for the Isle of Man or the Channel Islands

Updates are supplied to QAS annually but only account for changes in PAF. Historically, the Mosaic UK data is only re-clustered after each Census, every 10 years.

Benefits

Mosaic allows an organisation to analyse their database of prospects or customers and segment them accordingly so that they can be understood and correctly targeted.

Mosaic UK DataPlus can help you to: understand the customers you attract, identify the most suitable prospects for cross selling activities, discover the best media to use for your advertising campaigns, review your branch network, set realistic targets for your sales force, and select mailing lists more accurately. To help you boost response to mailings, reduce wastage, save costs and maximise your budget.

Technical information

For more information on how to configure QuickAddress DataPlus sets, and the data items returned please consult the following guides:

QuickAddress UK Product Line

• QuickAddress DataPlus v3 User Guide
• Your QuickAddress product manual

QuickAddress V4/DataWorld Product Line

• United Kingdom (GBR) Country Information Guide
• Your QuickAddress product manual

Evaluate QuickAddress Mosaic UK DataPlus.