UK Experian Commercial Mosaic DataPlus
Commercial Mosaic is the world’s
first multi-dimensional classification system specifically
designed for B2B marketing. Its use enables businesses
to visualise and analyse their commercial customers,
and identify he characteristics that make them more
likely to be profitable, loyal customers. This powerful
knowledge means that future business prospects can be
selected that share similar characteristics.
Commercial Mosaic draws upon Experian’s extensive
range of unique data sources providing a clearer view
of potential prospects. It categorises UK businesses
into 13 groups and 50 distinct types based on key variables
that significantly influence business behaviour.
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