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AUS Lat/Long Household Level DataPlus

The AUS Lat/Long Household Level DataPlus set (GHSE) is a co-ordinate DataPlus set that will return the latitude and longitude of individual addresses in Australia.

Data Format
The data is referenced to the Delivery Point Identifier (DPID).

Data
The data has been created from a variety of sources reflecting the need to develop a solution that is optimised for coverage and accuracy. Three geocoding tools have been used to append latitude and longitude to individual property addresses.

The geocoding tools use a method of interpolation between known points. Such known points are street intersections, significant road deviations, and end-points of a house number sequence. Address numbers between known points are allocated at equally spaced intervals, and from this the ‘best estimate’ latitude and longitude for the property is derived.

An additional source is used to compensate for otherwise poor coverage in some remote rural areas and to extend the coverage of business addresses. This source uses a spatial analysis technique, derived from analysis of satellite and aerial photography.

Coverage
Business and residential addresses are included Australia-wide. Coverage is more than 90% in major metropolitan areas, around 80% in provincial and well-settled country areas (better in cities and towns) and around 70% in the more remote country areas.

Inevitably there is a time-lag between construction of new buildings and the inclusion of new addresses in the base data used for geocoding. This time-lag may be up to two years but in total it only affects a small proportion of the total address file.

Accuracy
Accuracy is very high in major metropolitan and other well-populated areas where conventional premises numbering is widespread. However, an estimated tolerance of 50 metres should be expected due to the use of interpolation in the methodology. In most cases the discrepancy will be less than 50 metres.

Maintenance
The DPID data is currently refreshed by Australia Post every quarter. Pacific Micromarketing re-codes the file in line with this cycle.

Technical information

DataPlus Set Name

Australia Latitude/Longitude Household Level

Supplier

Pacific Micromarketing

Update frequency

Quarterly

Granularity

Delivery Point Identifier (DPID)

No. of Fields

2 (Latitude, Longitude)

Field list with max length

10

Example

(Latitude - -33.595596, Longitude 150.257538)

Available for the following product lines

QuickAddress V4/DataWorld/World

For more information on how to configure QuickAddress DataPlus sets, and the data items returned please consult the following guides:

Evaluate QuickAddress AUS Lat/Long Household Level DataPlus.

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