| The Danger of Satisfaction? |
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When it comes to the quality of your customer data, it's
better to be worried and safe than unjustifiably complacent, says Guy Matthews.
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Getting the Message Across
 Sarah
Denner Brown has been warning organisations everywhere to adopt a sound data policy,
and it seems her message is being heeded.
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Who's To Blame When CRM Fails
Why do so many CRM projects struggle to produce results? Simon Worth thinks he knows the
answer.
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