In this issue:

• Latest Research Report: "The Impact of Contact Data Quality"
• Question: How Do You Keep Track of 40 Million Address Changes?
• Introducing QAS Unify: A Powerful De-duping Tool for Your Database
• New Resources: 3 New Case Studies
• And Finally: Get Social with QAS!

Latest Research Report: "The Impact of Contact Data Quality"

In August, Experian QAS completed a survey to find out more about current perceptions around data quality, data cleansing practices and database accuracy levels.

Some key survey findings

• 96.2% of organizations view data accuracy as an essential issue
• Nearly 1/3 of those surveyed do not enforce data quality practices
• More than half of the respondents say 6%+ of their database is incorrect or missing important information

Excerpt from the report

"While contact data quality is becoming a priority as businesses focus on customer loyalty and retention, stakeholders are finding difficulty implementing projects due to cost constraints," says Joel Curry, chief operating officer, Experian QAS." To overcome this obstacle, organizations should prioritize projects based on their positive return on investment."

Download "The Impact of Contact Data Quality" to see more statistics about data quality and advice on best practices for cleaning your data.

Download "The Impact of Contact Data Quality"

How Do You Keep Track of 40 Million Address Changes?

Did you know that over 40 million Americans change their address each year? This makes moving one of the main reasons for undeliverable-as-addressed mail being sent in the United States.

That's why it's important to regularly check and update your customer address file. Keeping track of all of those changes is a mammoth task, but fortunately the postal service knows about almost all of them! You probably sent them a form the last time you moved.

QAS now offers an address clean and update service that can leverage the last 48 months of move data to improve the quality the address data in your database.

Read more about our move update service

Read more about our move update service

Introducing QAS Unify: A Powerful De-duping Tool for Your Database

We are pleased to announce the release of the latest in our line of data quality tools: QAS Unify. Read more below or jump to the demo on our Web site to see QAS Unify in action.

The benefits of QAS Unify

Effective de-duplification of your database:

• Helps prevent wasted costs and minimize the environmental impact of duplicate mailings
• Enables the concept of a "single customer view" at all touch points
• Improves the perception of your brand in the minds of your customers

How does it work?

QAS Unify can identify and merge duplicate contact records from any database or flat file. It matches records based on any number of customizable selections, such as mailing address, email address, name, social security number, etc.

You can de-dupe a single database, or compare two files or databases for similar or identical records.

QAS Unify is designed to be used easily by a number of different employees, from a Marketing Manager to a System Administrator. The tool also works quickly to identify duplicates, processing databases containing up to 40 million records at a rate of 1.75 million records per hour.

View our online demo!

Learn more about QAS Unify

View our online demo!

Learn more about QAS Unify

New Resources: 3 New Case Studies

Three new case studies provide real examples of how QAS products can benefit your organization.

• Learn how Saks Fifth Avenue streamlined operations across all channels by integrating QAS products at the point of sale, on their e-commerce site, and in call centers.

• Read how Adelphi University reduced printing and mailing costs by $24,000 annually with the help of QAS Pro and QAS Batch.

• See how Brevard County Clerk saw significant reductions in returned mail and saved both time and money with the implementation of QAS Pro.

View more QAS case studies

Search our case studies by product or industry

Get Social with QAS

People are talking. Join the conversation through our social networks.

• Have a question? Ask it on our open forum on our Customer Community.

• Join our network of 1,000+ data quality professionals on Twitter.

• Our Linkedin network connects us to more than 1.5 million professionals through our personal connections and the 38 groups we belong to.

• Get a sneak peak at what goes on inside the walls of QAS by "liking" us on Facebook.

Ask a question on our Customer Community

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For more information on Experian QAS and its products visit www.qas.com