Green Marketing Replay

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QAS celebrated Earth Day with a special webinar exploring the connection between the quality of customer contact data and the effectiveness of direct mail campaigns.

In this Webinar, Jeff Zabin, Research Fellow at Aberdeen Group and author of Precision Marketing, provided expert tips for effective green marketing and discussed how improving customer contact data quality can help:

Reduce environmental waste
Improve the efficiency and performance of campaigns
Increase market segmentation and customer targeting
Decrease costs related to undeliverable and returned mail

Title	Green Marketing: Leverage Customer Data to Reduce Direct Mail Waste
Duration	60 Minutes

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