customer communityReal time data enhancement | QAS Prospect IQ
Take address verification one step further. Deepen your understanding of consumers before you engage with them with real time data enhancement. In addition to contact validation, Prospect IQ appends demographic and attitudinal data elements to individuals, households, and geographic regions to help marketers target their customers with more relevant offers.
Businesses will gain a deeper understanding of customers and what drives their purchase behavior through the additional data provided by Prospect IQ. Contact records are enhanced with information from Experian's ConsumerView SM data. This data includes:
- Demographic data - age, occupation, marital status, ethnicity
- Geographic data - neighborhood classification
- Attitudes and messaging strategies - values, channel and offer preferences
- Life events - new movers, new parents
- Interests - travel, apparel, sports, music, automotive
Learn more about Prospect IQ below to understand how real time data enhancement can improve efficiency and add value to your marketing activities.
Business Benefits | Key Features | Technical Information
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