Key features of real time data enhancement

Prospect IQ real time data enhancement helps businesses customize a users experience to increase brand loyalty, improve customer experiences, and drive revenue.

First, consumer contact information is cleansed by correcting information and adding any missing information. Next, data elements are appended for greater consumer insight. This information can be used to target display advertising, personalize email follow-up or enhance loyalty efforts.

Key features of Prospect IQ:

• Accurate data verification
  Prospect IQ ensures data is clean by correcting errors or adding any missing information. Several elements of a record can be verified including name, phone, address and email.
• Data enhancement
  By leveraging Experian's ConsumerView^SM, data can be enhanced to provide demographic, behavioral, household, life event, and geographic information. With enhanced data marketers can leverage the Prospect IQ technology platform to improve and personalize content and communications, significantly increasing conversions and customer engagement.
• Flexible integration
  Prospect IQ can be directly integrated into a CRM or content management systems. Prospect IQ is a fully configurable turnkey solution with a flexible feature set that gives marketers customizable options to best serve their specific needs.

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