Back-end email cleansing software
Experian QAS batch email cleansing service allows users to schedule automatic uploads of their email data for regular data cleanses. Cleaning your email data on an ongoing basis will ensure your customers receive all communications and that your database is fully up-to-date.
QAS Email will detect general syntax errors in email addresses and ensure valid top level domains are being used (e.g. .com, .org, .edu, etc.). Batch email cleansing will also confirm whether the domain exists, if it can receive email and if the email address has any improper formatting for common domains such as Hotmail and AOL. Lastly, QAS Email will validate if the username exists and confirm that the email address can receive mail.
Business benefits of email cleansing:
- Identity domain issues and duplicates within your database
- Increase email deliverability and response rates
- Improve data quality and customer satisfaction
Experian QAS email cleansing can be purchased online and used as needed. Credits can be purchased and must be used within one year.
Back-end email cleansing should be done in addition to real time email capture within a call center, at the point of sale or online. Verifying emails is an important step in an organization's contact data quality strategy.
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