Data enhancement at the point of capture
Deepen your understanding of consumers with data enhancement. Prospect IQ appends demographic and attitudinal data elements to individuals, households, and geographic regions. The data helps marketers target their customers with more relevant offers, whether they want to target advertising, tailor emails, adjust website displays or enhance loyalty efforts.
Businesses will gain a deeper understanding of customers and what drives their purchase behavior through the additional data enhancement provided by Prospect IQ.
Additional benefits of data enhancement:
- Make more effective business decisions in real-time
- Obtain individualized consumer insight
- Tailor lead follow-up based on consumer preferences
Contact records are enhanced with information from Experian's ConsumerViewSM data. This extensive data file provides a wide range of data options to fit business requirements.
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