QAS for Multichannel Retail

Modern mail order, catalog and retail companies are increasingly moving toward an integrated multichannel model in an effort to capture market share and improve customer satisfaction.

However, the effectiveness of any multichannel retail approach through stores, call centers, mail order, and the Web can be jeopardized by bad customer data. Poor marketing ROI, returned product, unhappy customers and duplication in the database are all common problems.

Implementing real-time address verification at every point of interaction with customers can help to correct these problems. A solution that corrects addresses taken over the phone, entered manually or incoming from your website can help to eliminate inaccuracies in customer data held by any multichannel operation.

Introducing: QAS for Multichannel Retail

Our latest product offering is designed to tackle data problems head-on by helping to ensure the accuracy of every address entering your Ecometry database from any source.

• Address data entry
  Verifying addresses on the front end
  With the front-end component of QAS for Ecometry, addresses can be verified and standardized quickly and accurately before they are put into the database. Operators can take more calls in a day, while simultaneously improving address data quality!
  
  
• Addresses from your website
  Verifying addresses entered by customers
  Inaccurate shipping and billing addresses entered into website forms are a common cause of customer dissatisfaction and can hurt your bottom line. With QAS address verification integrated into the forms on your website, customer addresses are instantly verified as they are entered into the forms on your site.
  
  
• Correcting addresses automatically
  In addition to verifying addresses on the front-end, QAS can also clean and standardize the addresses in your existing Ecometry database, maintaining the validity of your data over time. The quality of all data tends to decay over time, so Batch runs can be set up automatically to run at night or during quiet periods.
  
  

Approaching data quality from a multichannel perspective prevents bad data entering the database from any source, whether a customer is ordering on the phone, online or in the retail store.

Learn more about how QAS for Multichannel Retail can help increase data quality and improve productivity throughout your organization.