What is address management?

Address management is the process of ensuring that all postal address data held by your organization is up-to-date and accurate.

Address data can be an organization's most important asset. Keeping your address data accurate doesn't just mean that your products or services are delivered correctly. A correct address can be your key customer identifier, linking all of the information held within your organization about that customer.

Address management consists of two main concepts:

1. Rapid addressing
   The process of ensuring that all new addresses entered into your database are verified and accurate at the point of entry. In a call center environment, for example, rapid addressing software can also speed up accurate address entry.
   
   
2. Address cleaning
   The process of keeping your existing address data accurate, up-to-date, and consistently formatted. Over time, changes in postal/ZIP Codes™, renaming of streets etc. mean that even address data entered correctly can become out-of-date. Address data files available from national postal authorities can be used to update your existing data by checking for these changes.

Business benefits
By using a combination of rapid addressing and address cleaning, organizations ranging from small businesses to large international operations can make substantial savings, and enjoy significant improvements in efficiency and customer perception.