Data and address de-duplication with QAS matchIT

Introducing QAS MatchIT, a powerful and intuitive new data and address de-duplication software.

Highly flexible and customizable - QAS MatchIT is ideally suited to all companies and organizations dealing with a wide variety of business and consumer data.

Address de-duplication can be used in various ways. In batch mode, QAS MatchIT can identify duplicates and then merge or eliminate those records as desired. The software can also work on the front end to check for duplicate records during data entry.

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matchIT Product Sheet   (1 MB pdf)

Benefits of accurate data de-duplication

The advantages of using data de-duplication can be felt everywhere across any organization. They range from increased efficiency in the call center, improvements in marketing response rates to reductions in duplicate mailings.

QAS MatchIT also enables you to aggregate data from multiple sources and helps to increase your confidence in business & financial reporting.

Using QAS MatchIT will:

• Improve the cleanliness and efficiency of your data
• Reduce the time wasted by manually identifying and fixing duplicate records
• Increase the confidence you have in your data analysis and reporting
• Allow you to obtain a true and complete view of your customer and all their relevant information

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Key features of QAS MatchIT

When choosing a data de-duplication tool, you want to be sure that you are selecting an accurate and reliable solution that's versatile yet simple to learn and use.

The highly sophisticated matching engine:

• Maximizes true matches
• Minimizes the manual effort required to review them
• Allows you to merge & purge multiple files of data
• Gives you complete flexibility when choosing your match criteria
• Provides fully customizable reporting

Flexibility - QAS MatchIT gives users the ability to search for duplicates using any data they choose. For example you can customize your matches based on fields such as contact name, company name, full address, phone number, date of birth, account number - or anything else known about the customer.

Fuzzy matching - QAS MatchIT's algorithms are considered among the most powerful available on the market for the detection of phonetic, mis-keyed and abbreviated variations within poorly structured data. It overcomes human errors to highlight potential matches such as:

Bill Dayton Jr. at CNN
and
Deighton, William Robert at Cable News Network, LP

Even if the original address and other information for CNN has been entered incorrectly.

Advanced technology - QAS MatchIT searches utilizes several proprietary "fuzzy matching" algorithms, including:

• Phonetic matching; to match "sounds like" names such as Deighton and Dayton.
• Look-up tables to match names such as Bill and William, The Guthrey Group and Guthrey Ltd.
• Acronym and initial matching to match inconsistencies like Bill and W. (e.g. Bill Deighton and Mr. W. Dayton), The Guthrey Group and TGG Inc.
• Non-phonetic fuzzy matching to match keying errors such as transpositions like Wilson and Wislon and reading errors such as Morton and Horton.
• Element matching to match reversed or incomplete names, such as Mr J R Gonzalez, Jose Gonzalez Jr and Gonzalez Jose.

Dealing with the duplicates - During a typical run, each match found is given a "match score" based on the elements you define. These elements are then used to determine whether a true duplicate has been identified. Based on match scores, records can be merged automatically or reviewed manually, depending on your preference. QAS MatchIT will identify which record is "best" and should be preserved or combine data from duplicate records so that no data is lost.

Technical Information

QAS MatchIT is available as a standalone solution for Windows. QAS MatchIT functionality is also available through an API which works on Windows, UNIX and Linux systems.

More Information

For more information, call us toll free at 1 (888) 707-8822 or contact one of our offices.

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