General news...

• Data quality is a vital component for business success

  - Jun 21 2010, 17:11 PM

  The quality of an organization's data is a vital component in the success of a number of its other offerings, it has been claimed.

• Experian QAS enhances address verification package

  - Jun 21 2010, 17:09 PM

  Experian QAS has announced its partnership with SugarCRM to further enhance its address verification software package.

• Personalization is a key component of direct mail success

  - Jun 18 2010, 17:00 PM

  The ability to communicate directly with customers and personalize content makes direct mail one of the more effective means of communication for marketing professionals, it has been suggested.

• Purchasing NCOA-approved mailing lists will benefit businesses

  - Jun 18 2010, 16:58 PM

  Buying an effective mailing list can have numerous benefits for US organizations which utilize direct mail as a marketing tool.

• Unstructured data is 'biggest concern for companies'

  - Jun 18 2010, 16:54 PM

  The results of a recent survey show that the amount of unstructured data that companies are storing is growing fast.

• Customer communications 'must be personalized'

  - Jun 17 2010, 17:03 PM

  US marketers should ensure that their communications with customers are unique and personalized, DMNews has reported.

• Extra data quality checks are needed to improve standards

  - Jun 17 2010, 17:01 PM

  Data quality practitioners should take the time to ensure that problems encountered through matching are kept to a minimum.

• Most data quality errors occur at the point of entry

  - Jun 17 2010, 16:51 PM

  Errors at the point of entry are the most common cause of poor data quality, it has been suggested.

• Data quality is 'integral to the healthcare sector'

  - Jun 16 2010, 17:01 PM

  Patient care can be improved if US health organizations focus their efforts upon enhancing the quality of their data.

• Data quality is important for direct mailers

  - Jun 16 2010, 16:56 PM

  US marketers who use direct mail as a means of communication with their customers must ensure that their data is correct and organized, it has been claimed.

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