Data quality is a vital component for business success
- Jun 21 2010, 17:11 PM
The quality of an organization's data is a vital component in the success of a number of its other offerings, it has been claimed.
Experian QAS enhances address verification package
- Jun 21 2010, 17:09 PM
Experian QAS has announced its partnership with SugarCRM to further enhance its address verification software package.
Personalization is a key component of direct mail success
- Jun 18 2010, 17:00 PM
The ability to communicate directly with customers and personalize content makes direct mail one of the more effective means of communication for marketing professionals, it has been suggested.
Purchasing NCOA-approved mailing lists will benefit businesses
- Jun 18 2010, 16:58 PM
Buying an effective mailing list can have numerous benefits for US organizations which utilize direct mail as a marketing tool.
Unstructured data is 'biggest concern for companies'
- Jun 18 2010, 16:54 PM
The results of a recent survey show that the amount of unstructured data that companies are storing is growing fast.
Customer communications 'must be personalized'
- Jun 17 2010, 17:03 PM
US marketers should ensure that their communications with customers are unique and personalized, DMNews has reported.
Extra data quality checks are needed to improve standards
- Jun 17 2010, 17:01 PM
Data quality practitioners should take the time to ensure that problems encountered through matching are kept to a minimum.
Most data quality errors occur at the point of entry
- Jun 17 2010, 16:51 PM
Errors at the point of entry are the most common cause of poor data quality, it has been suggested.
Data quality is 'integral to the healthcare sector'
- Jun 16 2010, 17:01 PM
Patient care can be improved if US health organizations focus their efforts upon enhancing the quality of their data.
Data quality is important for direct mailers
- Jun 16 2010, 16:56 PM
US marketers who use direct mail as a means of communication with their customers must ensure that their data is correct and organized, it has been claimed.
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