Experian QAS Data management resources and white papers
The data management white papers below provide data quality research and tips for managing contact data quality, whether you want to improve customer communications or business analytics. These resources have been created to promote a deeper understanding of data management, explain key industry trends and provide tips for improving organizational data quality.
Crossing the great divide
Marketers face unprecedented challenges when it comes to creating and
maintain a holistic view of their customers. Add in the pressure of
customers expecting highly relevant communications when and where they
want them, and marketers now find themselves working in an increasingly
difficult environment. Read this white paper to understand how
organizations may cross the great divide by finding, consolidating, and
analyzing data to achieve optimal customer interaction.
The impact of customer contact data on loyalty programs
Changes in consumer buying attitudes have forced retailers to rethink target marketing strategies over the past couple of years. Many retail organizations are implementing or investing additional budget in loyalty programs with the hopes of increasing their customer revenue stream.
Download this white paper to learn:
- The importance of contact data for sophisticated target marketing strategies
- How retailers can create a 360° customer view
- Tips for retailers looking to improve marketing returns from loyalty programs
Leveraging relationships with existing customers to increase ROI
Today, more and more organizations are realizing that a large percentage of their revenue stream comes from existing customers and that new customers are very expensive to secure. It will always be important to acquire new customers, but to promote up-sell and cross-sell opportunities and maximize long-term sales, businesses today also need to leverage relationships with existing customers and focus on programs that deepen customer loyalty.
Download this Experian Marketing Services white paper to review data analysis and best practices for marketers looking to enhance customer loyalty.Download
The impact of contact data quality
In a recent study, Experian QAS revealed that nearly two out of three businesses are wasting money as a result of bad data. Contact data management is an effective way to ensure data quality and cut costs associated with bad data. Read this white paper to discover the best practices to effectively clean and maintain a database.Download
Incorporating contact verification in your clienteling strategy
Clienteling is becoming a popular marketing strategy amongst high-end retailers looking to drive business from their existing customer base. This Experian QAS white paper focuses on how accurate contact data is required in order for retailers to take full advantage of clienteling.
Improve agent portal data quality
This recent Experian QAS white paper discusses the changes insurers face in capturing accurate addresses when using agent portals. Learn about how incorrect addresses cause operational efficiencies as well as how a front-end address verification solution can provide a solution to combat such inefficiencies.
Contact data management: the wise investor
In December 2008, Experian QAS undertook a piece of global research to look at how organizations approach data quality and contact data management. 'Contact data management: the wise investor' is a white paper that looks at global investment in improving data quality. Key elements include organizational trust in data, how to make the most of a data quality investment, and how to calculate ROI to ensure business success.
Green marketing: leveraging customer data to reduce direct mail waste
Reducing returned mail always helps the bottom line but it also helps the environment significantly. It is a crucial element of many organizational strategies to be environmentally conscious, but what many may not know is that there is considerable opportunity to reduce costs and increase revenues by "being green." This report aims to help companies who seek to reduce their environmental footprint by providing a framework of "Best-in-Class customer data management."
The hidden costs of poor data management
Maintaining accurate customer and prospect data is critical to every organization's bottom line. The cost of returned mail to sending organizations is much larger than they think because most mail misses its intended audience and is just thrown away. This white paper explores these hidden costs of poor data management and demonstrates the importance of maintaining accurate name and address information.