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Data's true value

		This seminar covers...
		data collection on the web and in contact centres

		enhancing data for marketing and anti-fraud

		data protection

		FREE massage
		Attend the seminar at the Energy Clinic and receive a free voucher for a head, neck and shoulder massage from their massage professionals.

		Guest speaker
		Mark Frost, former head of BBC Online.

		Case study
		Data capture at Nissan.

Data's true value

		Wednesday 8th December 2004 The Energy Clinic, City of London
		» Venue details » Speaker details

"Very informative, useful tips and information which I will be able to implement into my department with immediate effect."

Sandy Spaid, Sales Support Manager,
Solent Mortgage Services

Agenda: 9:30 - 15:30

Welcome and introduction

Collecting data and retaining customers on the web, Mark Frost, former head of BBC Online
or
Collecting customer data in your contact centres - Nissan case study

Coffee

Using customer data for intelligent targeted marketing – Experian
or
The role of customer data in the fight against money laundering and fraud – Experian

Lunch

Data protection for operational marketing – your questions answered

The customer data journey – QAS

Coffee and close

Free massage

Claim your free head, neck and shoulder massage at the workshop or take away a voucher and return for your massage at a later date.

Registration

To reserve your place on this seminar please register online.