customer communityData quality news
Marketing is 'moving to mobile devices'
Aug 4 2011, 17:02 PM
Businesses aiming to achieve a complete customer view for marketing have been advised that more advertising spending is moving to mobile devices.
Windsor Holden, the principal analyst at Juniper Research, said that while mobile advertising, which covers tablets, smartphones and cells, really took off in 2010, its potential has still yet to be realized.
"It still accounts for a tiny proportion of global advertising budget. But what we're seeing is firstly, that digital channels are gaining a greater share of overall adspend, and secondly, that a greater proportion of digital spend is migrating to mobile," he explained.
This view was supported by Jon Mew, director of mobile and operations at the Internet Advertising Bureau, who said that mobile devices could help organizations make their advertising more engaging.
He explained that the gadgets open new opportunities up to those who are already using online marketing processes by inviting consumers in with interactive functionality.
Posted by Rachel Wheeler
Related articles...
-
Direct marketing can be informed by Big Data
- May 18 2012 From IT departments to board rooms, many businesses are discussing the opportunities presented by Big Data and how it can be applied to marketing, customer service and other aspects of their companies.
-
Targeted email strategies can revive the channel
- May 16 2012 In the same way that marketers were convinced direct mail was dead just a few years ago, it's now email marketing for whom the industry's bell tolls.
-
New postal campaign seeks to combine mailings and mobile advertising
- May 15 2012 A new promotional campaign by the U.S. Postal Service could help companies create new mobile advertising opportunities.
For more data news, you can choose a category of your choice using the filter functionality on the right hand menu
