customer communityData quality news
Facebook strengthens grip on social media advertising
Oct 11 2011, 17:07 PM
Facebook continues to remain the key market for online retailers looking to grow their business through social media.
Research from Efficient Frontier has found that the Facebook ad cost-per-clicks (CPCs) increased significantly in the third quarter of this year, meaning that competition is rising in the Facebook market.
Backing this finding, it was also discovered that overall Facebook ad spending rose 25 per cent between the second and third quarters.
"This quarter, we continued to see Facebook make gains as a 'must have' for marketers as they try to maximize their fan base reach. Additionally, the rise in mobile search spend – especially among tablet users – was striking," said David Karnstedt, president and chief executive officer of Efficient Frontier.
Currently, the number of 'likes' for brands on their official Facebook pages is increasing by an average of nine per cent per month, doubling consumer bases year-on-year.
The study backs claims made by analysts at eMarketer, who suggested that Facebook is still the dominant social network for advertising.
Posted by Paul Newton
Related articles...
-
Direct marketing can be informed by Big Data
- May 18 2012 From IT departments to board rooms, many businesses are discussing the opportunities presented by Big Data and how it can be applied to marketing, customer service and other aspects of their companies.
-
Targeted email strategies can revive the channel
- May 16 2012 In the same way that marketers were convinced direct mail was dead just a few years ago, it's now email marketing for whom the industry's bell tolls.
-
New postal campaign seeks to combine mailings and mobile advertising
- May 15 2012 A new promotional campaign by the U.S. Postal Service could help companies create new mobile advertising opportunities.
For more data news, you can choose a category of your choice using the filter functionality on the right hand menu
