Data quality news
General news...
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Direct mail can help 'drive internet sales'
- Aug 27 2010 E-commerce retailers may be interested to hear that direct mail campaigns can help drive traffic to online stores.
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Setting up an e-commerce platform can be 'daunting'
- Aug 27 2010 Business looking for the right e-commerce solution for their online retail stores have been advised that they need to take into account a number of factors.
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Marketers must 'stand out' from their competitors
- Aug 26 2010 Marketing agencies looking to make themselves more appealing to their clients may wish to utilize address verification tools.
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Marketers must 'check accuracy of their data'
- Aug 26 2010 Direct marketers need to ensure that they are using reliable and accurate data if they want to get the best results from their campaigns, the Direct Marketing Association reports.
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Data quality vital for 'confident and consistent' business decisions
- Aug 26 2010 Organizations need to ensure that they possess high quality information if they want to make ''confident and consistent'' business decisions.
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Data governance 'vital' for data quality
- Aug 25 2010 The implementation of data governance schemes by US organizations will lead to better data quality, a new study suggests.
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E-retailers can utilize address verification tools
- Aug 25 2010 Address verification solutions could be the answer to e-retailers marketing problems, it has been suggested.
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E-commerce must keep apace of 'changing technologies'
- Aug 24 2010 Online marketers must ensure that their websites keep apace of ever-changing technologies and techniques, it has been claimed.
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Cloud-based services can help to 'displace' IT problems
- Aug 24 2010 Businesses that look to adopt cloud computing services will be able to realize a number of benefits, it has been claimed.
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Challenges posed by cloud application integration surmountable
- Aug 23 2010 An increasing number of businesses continue to adopt cloud-based software as a service (SaaS), but many challenges remain as some companies are adopting a hybrid system, it has been stated.
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