customer communityData quality news
General news...
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Data quality 'vital' to increase transparency
- Mar 11 2010 The accuracy of a company's data quality has been hailed as the single most important factor in increasing transparency within a business.
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Businesses should adopt a 'cross-functional' approach to data quality
- Mar 10 2010 Businesses looking to improve their data quality must adopt a "cross-functional" approach, it has been claimed.
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Accurate mailing lists are the number one priority for direct mail campaigns
- Mar 9 2010 The importance of using good data quality lists in direct marketing campaigns has been highlighted by a new article.
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Technology 'should be used' to create memorable direct mail campaigns
- Mar 9 2010 US marketers must use all the technology at their disposal to ensure direct mail campaigns are as successful as possible.
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One-to-one marketing the 'most effective' method for businesses
- Mar 9 2010 Personalized marketing is the most effective form of promotion for companies to use, but many do not have the resources to carry it out correctly, it has been claimed.
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Marketers adjusting direct mail campaigns to cope with five-day delivery
- Mar 8 2010 US marketers are adjusting their direct mail plans to cope with the five-day mailing week proposed by the United States Postal Service (USPS®).
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Data quality checks should be carried out before sending direct mail
- Mar 8 2010 The importance of checking to ensure data is correct before sending out any direct marketing has been highlighted in a new report.
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USPS® continues to boost eco-friendly services
- Mar 8 2010 The United States Postal Service (USPS) continues to lead the way when it comes to green initiatives, it has been reported.
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Summer sale can be used to prove that 'direct mail works'
- Mar 5 2010 More details have been released surrounding the United States Postal Service's (USPS®) summer sale for direct mailers.
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USPS® to trial electric post trucks
- Mar 5 2010 The United States Post Office (USPS) is to continue in its efforts to reduce its eco-footprint, it has been reported.
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