Lookup demographics by an address
Census Tract and Carrier Route data sets from Experian Data Quality can be used with our address verification software at point of entry or on the back end. This additional data allows you to be more precise when targeting specific geographic regions.
Benefits of Census Tract Data
Using Census Tract data will enable your organization to:
- Look up detailed neighborhood demographics by address.
- Segment and target markets based on Census boundaries.
Benefits of Carrier Route Data
Using Carrier Route data will enable your organization to:
- Send mail to a specific geographic area.
- Qualify for mailing discounts if 125 or more mail pieces go to the same Carrier Route.
- Save 50-60% on postage costs when mailing at least 90% of the total residential addresses on a particular Carrier Route.
Carrier Route data is great for catalog and mail order operations, particularly in the retail sector, that send out bulk mail based on residential location.