customer community
Send this page to a friend
Subscribe to our eNewsletterWhite papers
The white papers below provide succinct summaries of in-depth research by respected industry analysts. These resources have been created to promote a deeper understanding of the need for good address data management, explain the choices available, and give examples of successful data quality initiatives that have provided significant benefits and ROI.
The Impact of Customer Contact Data on Loyalty Programs
Download PDFChanges in consumer buying attitudes have forced retailers to rethink target marketing strategies over the past couple of years. Many retail organizations are implementing or investing additional budget in loyalty programs with the hopes of increasing their customer revenue stream.
Download this white paper to learn:
- The importance of contact data for sophisticated target marketing strategies
- How retailers can create a 360° customer view
- Tips for retailers looking to improve marketing returns from loyalty programs Read more...
The Loyalist: Leveraging Relationships with Existing Customers to Increase ROI
Download PDFToday, more and more organizations are realizing that a large percentage of their revenue stream comes from existing customers and that new customers are very expensive to secure. It will always be important to acquire new customers, but to promote up-sell and cross-sell opportunities and maximize long-term sales, businesses today also need to leverage relationships with existing customers and focus on programs that deepen customer loyalty.
Download this Experian Marketing Services white paper to review data analysis and best practices for marketers looking to enhance customer loyalty. Read more...
The Impact of Contact Data Quality
Download PDFIn a recent study, Experian QAS revealed that nearly two out of three businesses are wasting money as a result of bad data. Contact data management is an effective way to ensure data quality and cut costs associated with bad data. Read this white paper to discover the best practices to effectively clean and maintain a database. Read more...
5 Tips to Improve Data Quality
Download PDF
Experian QAS knows the importance of data quality and the impact it can
have on an organization. The tips provided within this quick resource
highlight five tactics that when combined will ensure the capture and
maintenance of accurate contact data.
Read
more...
Incorporating Contact Verification in Your Clienteling Strategy
Download PDF
Clienteling is becoming a popular marketing strategy amongst high-end
retailers looking to drive business from their existing customer base.
This Experian QAS white paper focuses on how accurate contact data is
required in order for retailers to take full advantage of clienteling.
Read
more...
Improve Agent Portal Data Quality
Download PDFThis recent Experian QAS white paper discusses the changes insurers face in capturing accurate addresses when using agent portals. Learn about how incorrect addresses cause operational efficiencies as well as how a front-end address verification solution can provide a solution to combat such inefficiencies. Read more...
Contact Data Management: The Wise Investor
Download PDFIn December 2008, Experian QAS undertook a piece of global research to look at how organizations approach data quality and contact data management. Contact Data Management: The Wise Investor is a white paper that looks at global investment in improving data quality. Key elements include organizational trust in data, how to make the most of a data quality investment, and how to calculate ROI to ensure business success. Read more...
Constituent Contact Data Quality: Meeting Government Imperatives
Download PDFGovernment agencies at all levels realize efficient management of resident contact data is critical, but many questions loom. Experian QAS posed questions to Government Insights, an IDC company subsidiary, about the impact of inaccurate data as well as what can be done to guarantee constituent data is reliable. Thom Rubel, Practice Director, Global Government Programs, draws upon direct and extensive industry experience to answer questions like these and several others in this analyst connection report. Read more...
Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste
Download PDFReducing returned mail always helps the bottom line but it also helps the environment significantly. It is a crucial element of many organizational strategies to be environmentally conscious, but what many may not know is that there is considerable opportunity to reduce costs and increase revenues by "being green." This report aims to help companies who seek to reduce their environmental footprint by providing a framework of "Best-in-Class customer data management." Read more...
The Hidden Costs of Poor Data Management
Maintaining accurate customer and prospect data is critical to every organization's bottom line. The cost of returned mail to sending organizations is much larger than they think because most mail misses its intended audience and is just thrown away. This white paper explores these hidden costs of poor data management and demonstrates the importance of maintaining accurate name and address information. Read more...
Trends in Address Management
Download PDFCompanies that do high-volume direct mail and ship goods to customers need to ensure accuracy of their customer address data. This can mean a direct impact on the bottom line and the difference between a satisfied customer and an irate one. It is also often the customer's first impression of the business relationship. Read more...
Raising the Stakes on Address Data Quality
Download PDFThis information-packed executive report covers the importance of customer data quality, how and why data decays, and what can be done to keep customer information fresh and accurate. In the paper, Ted Friedman of Gartner Research also introduces the term "data quality firewall" to describe proactive management of data quality: preventing data errors before they enter the database, and before they begin to affect an organization's operations. Read more...
The Impact Poor Data Has on Your Organization
Download PDFData management should be at the crux of every organization's strategy in every industry, from retail, finance and utilities, through to the public sector. This white paper looks at the issues of ownership of data, and where responsibility lies for maintaining a culture of data integrity. And while all organizations face barriers and challenges, there is a need to invest time and tools in a strategy to ensure accurate information. Read more...
Reducing Carrier Correction Charges Through Address Management
Download PDFIn recent years, mail order companies have made great gains in productivity and profitability through the adoption of technology. Businesses now want to add value without significantly changing the structure of an already successful organization. This is where the correct address management solution can provide enormous benefit. Read more...
