Contact database management software - QAS Online Glossary

Definition:
Contact database management software manages the information and data contained in a contact database. This software cleans existing data in a contact database and helps to ensure that this data is high quality and up-to-date.

While having a contact database is extremely important and useful in organizing contact data, the implementation of contact database management software is a necessary accompaniment for both accuracy and quality. This improved accuracy in contact data will reduce both time and resources spent contacting bad or invalid contact information.

Additionally, contact database management software can:

• Discover and eradicate duplicate existing records
• Determine the validity of an address or other contact information
• Standardize contact data
• Highlight key errors or typos in existing records

By using contact database management software, companies can clean their data on the back-end and create a comprehensive and accurate database of clients, customers, etc. This accurate data can lead to a reduction in returned mail, less time and resources spent on manual database cleaning, and increased efficiency across external communication channels.

Related links:

Learn more about QAS' back-end solution, QAS Batch.
Read more about back-end address verification.
Read more about QAS Unify.