QuickAddress Software Boosts Bottom Line for Catalog and Mail-Order Companies

08/02/2004

QAS today announced the signing of eight top catalog and mail-order companies as new customers. The companies are: Hammacher Schlemmer, C.Crane Company, Inc., Journey Education Marketing, KellyCo Detectors, Sundance Catalog, The Territory Ahead, Traditions USA and Wm. K. Walthers. They have chosen QAS's QuickAddress solutions to cleanse, verify and manage their customer address data. These new wins bolster QAS's position as a leading provider of address management solutions.

"QuickAddress helps us make more money in a number of different ways," said Bob Cole, General Manager, KellyCo Detectors, the world's largest and oldest metal detector distributor. "The most obvious benefit is that we don't waste nearly as much as we used to on undeliverable mail and shipping surcharges. And the software's advanced functionality smoothes customer interaction and helps our service representatives expedite orders with customers on the phone."

A typical mail-order company will send tens of thousands - if not millions - of catalogs and pieces of marketing materials to customers and prospects each year. And once a customer places an order, accurate address information is critical to ensuring customer satisfaction. Using QuickAddress Pro from QAS, companies can validate addresses at the point of data entry, ensuring that all information entering the database is clean and accurate. This lowers the cost of delivery and the cost companies incur to reprint, repackage or resend goods and materials that don't make it to their intended recipient due to faulty address data.

QuickAddress Pro helps users verify and enter address records quickly and accurately into almost any underlying application. Addresses are verified against licensed address data from postal authorities in 16 countries around the globe, including the United States Postal Service® (USPS®). QuickAddress Pro also expedites data entry by auto-filling address fields directly from USPS data files, typically in 15 keystrokes or less.

"Saving time on keystrokes may not sound important, but with the volume of calls our customer service reps take each day, if they're able to complete an order 20 percent faster with QuickAddress, that means they complete 20 percent more orders each day. Ultimately that's a massive improvement in our efficiency that translates directly to our profitability," continued Cole from KellyCo.

QAS also offers QuickAddress Pro for the Web and QuickAddress Batch. QuickAddress Pro for the Web validates addresses entered via a web site. QuickAddress Batch is CASS Certified™ software and can be run against a database to correct and standardize addresses, append ZIP + 4® data and delivery point barcodes and flag bad addresses for manual intervention. QuickAddress Pro, QuickAddress Pro for the Web, and QuickAddress Batch can be used together as key components of a total address data quality initiative.

"A comprehensive address management solution is an obvious need for the catalog and mail-order market," said Jonathan Hulford-Funnell, chief operating officer of QAS. "For these businesses, it's all about the customer address, and every dollar they have to spend because of incorrect address data comes directly from the bottom line. QuickAddress ensures that companies are not adding to the billions of dollars wasted annually because of bad addresses."