Press Room

Experian QAS launches new online email address cleansing services

11/17/2011

Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today launched email cleansing on its ecommerce site. The new service allows organizations to upload email address files for cleansing to increase the accuracy of email campaigns and raise deliverability rates.

This 24-hour service enables companies to upload data files through the Experian QAS Website for cleansing. The tool identifies format and syntax errors, removes illegitimate domains and confirms that the domain can receive email.

"Email is typically the most utilized piece of contact data within an organization, and the channel can provide a high return on investment for marketing departments," said Thomas Schutz, senior vice president, general manager of Experian QAS. "While the message of an email is important, it is essential to ensure that the email address is valid, so that as many contacts as possible receive the email messages. This new tool allows organizations of all sizes to clean emails on an ad hoc basis to improve marketing campaign results."

The new service is completely hosted and does not require any installation. The email address data is automatically updated with the latest information available.

These services are available now at http://www.qas.com/email-address-cleansing-software.htm.

About Experian QAS
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.