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Experian QAS launches a real-time data enhancement product


Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today launched Prospect IQSM, a data enhancement product that enables organizations to gain a deeper understanding of their consumers by allowing them to leverage Experian ConsumerViewSM data and make effective business decisions in real time.

Prospect IQ delivers individualized consumer insight at the point of contact, allowing businesses to prioritize high-value prospects and ensure rapid follow-up and effective offer strategies. Organizations are able to turn more visitors into customers through intelligent, informed interactions that capitalize on consumer interest quickly and effectively. This approach results in stronger return on marketing spend, as well as increased profitability.

"We are excited to add Prospect IQ to our core set of data quality tools," said Thomas Schutz, senior vice president, general manager of Experian QAS. "We have always helped companies to save money and improve customer experience with accurate contact data. Now, with Prospect IQ, we can enrich this data in real time, enabling dynamic, customized offers that significantly impact the bottom line."

The new service is completely hosted and does not require any installation or data updates. For more information, please visit

About Experian QAS
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit